--- title: Reader-First Marketing | Marketing Intelligence for Authors description: Josefine tracks what's working in author marketing—reader behavior, platform trends, and what fiction authors need to know right now. Honest analysis, no hype, free in your inbox. image: https://www.readerfirstmarketing.com/hubfs/Website%20Images/Home%20Page%20Main%20Picture%20(1)%20small.png --- [Skip to content](https://www.readerfirstmarketing.com#main-content) [![Reader-First Marketing Logo](https://www.readerfirstmarketing.com/hs-fs/hubfs/Reader-First%20Marketing%20Logo.png?width=3000&height=1000&name=Reader-First%20Marketing%20Logo.png)Homepage](https://www.readerfirstmarketing.com) - [Home](https://www.readerfirstmarketing.com) - [Weekly Newsletter](https://www.readerfirstmarketing.com/reader-first-marketing) - [Blog](https://www.readerfirstmarketing.com/blog) - [About Me](https://www.readerfirstmarketing.com/about-me) - [Home](https://www.readerfirstmarketing.com) - [Weekly Newsletter](https://www.readerfirstmarketing.com/reader-first-marketing) - [Blog](https://www.readerfirstmarketing.com/blog) - [About Me](https://www.readerfirstmarketing.com/about-me) --- ###### Est. 2026 # Marketing intelligence for authors, from a *reader* who gets it. I'm a reader, BookTuber, and marketing pro with nearly 15 years of experience.  Every week, I track changes in the marketing landscape, translate them into information that matters for authors, and then I write about them in my newsletter. [Subscribe to Reader-First Marketing](https://www.readerfirstmarketing.com#subscribe) ![Home Page Main Picture Light-1](https://www.readerfirstmarketing.com/hs-fs/hubfs/Home%20Page%20Main%20Picture%20Light-1.png?width=1920&height=1320&name=Home%20Page%20Main%20Picture%20Light-1.png "Home Page Main Picture Light-1") ## *Trends* & Perspective I read a ridiculous amount of marketing content—newsletters, articles, research, platform updates—across all industries, not just publishing. ![Home Page Laptop (1320 x 1500 px)-1](https://www.readerfirstmarketing.com/hs-fs/hubfs/Home%20Page%20Laptop%20(1320%20x%201500%20px)-1.png?width=1320&height=1500&name=Home%20Page%20Laptop%20(1320%20x%201500%20px)-1.png "Home Page Laptop (1320 x 1500 px)-1") ## *Honest* Analysis Then I filter it down to what's relevant for authors and write about it (but without the hype). I bring the reader's eye and a marketer's framework. And I'll tell you when something that's popular isn't worth your time ;) ## A reader who happens to know *marketing*. I'm not an author. I'm a reader. I run [Fine Reads](https://www.youtube.com/@FineReads), a BookTube channel, and through that I see firsthand how readers discover and talk about books. Add nearly 15 years in professional marketing, and I can offer something most author marketing advice doesn't have: **the reader's perspective, backed by real data but zero BS.** [How I Ended up With a Newsletter](https://www.readerfirstmarketing.com/about-me) ![Home Page Main Picture Reading Light](https://www.readerfirstmarketing.com/hs-fs/hubfs/Home%20Page%20Main%20Picture%20Reading%20Light.png?width=1920&height=1320&name=Home%20Page%20Main%20Picture%20Reading%20Light.png "Home Page Main Picture Reading Light") ![Home Page Main Picture Phone Light-1](https://www.readerfirstmarketing.com/hs-fs/hubfs/Home%20Page%20Main%20Picture%20Phone%20Light-1.png?width=1080&height=1080&name=Home%20Page%20Main%20Picture%20Phone%20Light-1.png "Home Page Main Picture Phone Light-1") ## What *Reader-First* Marketing covers. In each issue I cover everything from reader behavior patterns to social media updates and strategies that are gaining or losing traction.  Think of it as an analysis that can help you make smarter decisions about how to spend your time. It's the one thing you should try this week! [More About the Reader-First Marketing Newsletter](https://www.readerfirstmarketing.com/reader-first-marketing) ## *Sign up* now. Subscribe to *Reader-First Marketing* and get the trends that matter straight to your inbox, once a week. [![Reader-First Marketing Logo](https://www.readerfirstmarketing.com/hs-fs/hubfs/Reader-First%20Marketing%20Logo.png?width=3000&height=1000&name=Reader-First%20Marketing%20Logo.png "Reader-First Marketing Logo")](http://www.josefinesmarketing.com) Marketing intelligence for authors, from a reader who gets it. - Read - [The Newsletter](https://www.readerfirstmarketing.com/reader-first-marketing) - [Blog](https://www.readerfirstmarketing.com/blog) - About - [About Josefine](https://www.readerfirstmarketing.com/about-me) - [BookTube Channel](https://www.youtube.com/@FineReads) - Legal Stuff - [Privacy Policy](https://www.readerfirstmarketing.com/privacy-policy) --- ###### ©2026 Josefine's Marketing ###### EST. 2026