Trends & Perspective
I read a ridiculous amount of marketing content—newsletters, articles, research, platform updates—across all industries, not just publishing.
Marketing intelligence for authors,
from a reader who gets it.
I'm a reader, BookTuber, and marketing pro with nearly 15 years of experience.
Every week, I track changes in the marketing landscape, translate them into information that matters for authors, and then I write about them in my newsletter.
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Honest Analysis
Then I filter it down to what's relevant for authors and write about it (but without the hype).
I bring the reader's eye and a marketer's framework. And I'll tell you when something that's popular isn't worth your time ;)
A reader who happens to know marketing.
I'm not an author. I'm a reader.
I run Fine Reads, a BookTube channel, and through that I see firsthand how readers discover and talk about books. Add nearly 15 years in professional marketing, and I can offer something most author marketing advice doesn't have: the reader's perspective, backed by real data but zero BS.
What Reader-First Marketing covers.
In each issue I cover everything from reader behavior patterns to social media updates and strategies that are gaining or losing traction.
Think of it as an analysis that can help you make smarter decisions about how to spend your time. It's the one thing you should try this week!