Reader
I'm not an author.
I'm a lifelong reader.
And I think that distinction matters more than it might seem.
About Josefine
Books have been part of my life for as long as I can remember. My grandma owned a bookstore, my mother worked in one her entire life, so becoming a reader was never really a choice.
What was a choice: spending nearly 15 years in marketing, starting a BookTube channel (@FineReads), and at some point—accidentally—becoming someone authors come to for marketing advice.
BookTuber
Through Fine Reads, I've gotten a close-up view of how readers discover, choose, and talk about books. It has also given me a front-row seat in hearing from authors about what's working and what is not.
Marketer
Nearly 15 years of professional experience in various aspects of marketing have taught me to understand the reasoning behind each aspect, rather than simply following a playbook.
Put those two things together and I can offer something most author marketing content doesn't: an informed reader's eye, paired with a marketer's framework for understanding why things work.
How Josefine's Marketing started.
Honestly? I never really thought about authors struggling with marketing. I assumed they had it figured out, or at least that someone else did.
Then I started talking with authors regularly. Through Fine Reads, I interview authors and marketing kept coming up. To the point that I started paying more attention.
Around the same time, my Instagram algorithm started showing me author marketing services (go figure). And a lot of them were... not great. Generic, recycled, disconnected from the reader and way too focused on what worked for that one book.
And then one of the authors I'd been talking with came back to me and said something like
"I tried your advice and it actually helped".
That moment stuck. A few more moments like it followed, and at some point it felt less like a coincidence and more like something worth doing properly.
Enter the Reader-First Marketing newsletter. Every week, I track what's actually happening in marketing and distill it down specifically for authors, because I genuinely love doing it.
Don't miss out!
Reader-First Marketing goes out every week and has a bunch of author marketing trends, reader behavior insights, and honest analysis of what's worth your attention. Completely free.
Or if you want to know more first, check out What is Reader-First Marketing?