Reader-First Marketing
Hello everyone,
welcome to the first edition of the Reader-First Marketing newsletter.
I'm super excited for this! I've been working on the concept for some time now and am finally pulling the trigger. It's live! Yay!
The first newsletter has a variety of information from the last weeks, starting with a lowered entry point for YouTube shopping, the latest sizing guide for Instagram, and the "Bookish Expectation" trend.
Happy reading!
Josefine
Features
YouTube
YouTube Shopping
You can now unlock YouTube shopping with just 500 subscribers (it was 10k before).
Check minute 2:26 in this video by Creator Insider.
YouTube shopping allows you to add affiliate links for the books you're talking about to your YouTube video. You can select from various vendors, i.e. Barnes & Nobles and earn a small commission if someone purchases the book using your link. How much exactly depends on the company you're selecting.
You don't have to sign up with any company other than YouTube. You have to meet the requirements for their partner program though, which are currently set to 500 subscribers with 3 valid public uploads in the last 90 days, and 3,000 valid public watch hours in the last 12 months.
More details about YouTube shopping here. and the YouTube Partner Program here.
Trends
Bookish Expectations
Using #bookishexpectations Bookstagrammers are sharing the books that:
- Exceeded their expectations
- Met their expectations
- Didn't meet their expectations
- And books they hope will meet their expectations
Everybody puts their own spin on it using pictures of themselves, their pets (like I did 😝 ), events they've been, or even adding another option to the list.
Tips
Dimensions for Instagram in 2026
Here are all the dimensions you should use for your various Instagram posts.
- Feed posts: Square (1080 x 1080 pixels), portrait (1080 x 1350 pixels), or landscape (1080 x 566 pixels).
- Stories and reels: 1080 x 1920 pixels (9:16 aspect ratio).
- Profile grid: Previews display in a 3:4 ratio; keep important content centered.
- Profile photo: 320 x 320 pixels (displayed as a circle).
Let's keep it short for the first edition. I don't want to overwhelm you 😉
Let me know what you think.
And see you all next week!
Josefine
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