Reader-First Marketing
Hello everyone,
with the second edition of my newsletter, I'm diving into monthly wrap-ups and what drives engagement for new YouTube channels.
Happy reading!
Josefine
Features
YouTube
For those of you that already get lots of comments, this new feature might save you some time. YouTube started rolling out the Comments to ❤️ feature that allows creators to bulk heart comments they received from within YouTube Studio.
There are not too many details available yet, but you can listen to the announcement at minute 0:15 here.
Instagram added clickable links inside the caption - yay! I have been waiting for this forever!
Big BUT! It's only available for Meta verified users (the ones with the blue checkmark - aka, via paid subscription) and according to this article, you can only use the new feature 10x per month.
Trends
End of the Month Reading Wrap-Ups
A trend that is very popular on the reader side is the monthly wrap-up, talking about all the books read the prior month. While this might not be typical content for authors, I have seen authors post what they read in the last month too. And why not? Authors are readers too and it's interesting to see what catches your attention.
What other elements could you add to your wrap-ups?
- What you hauled/ purchased last month
- Books you unhauled
- Other things you enjoyed, like movies and TV shows
- What happened on your channel
- Life updates
- An overview of your reading stats
- Your next month's TBR (or are you making that a separate video?)
Personally, I love watching monthly wrap-ups. It adds personality and authenticity to the your socials.
Tips
Being Discovered as a New Channel
Tubebuddy put together a post where they talk about all the new features the YouTube released over the last months that helps creators with their videos and discoverability. And they also shared tips on how you should behave at the beginning.
- Post consistently: They suggest one or two videos per week to help YouTube test your content.
- Optimize for discovery: Have descriptive titles, searchable keywords, and high-quality thumbnails.
- Short and long: Mix both formats to attract different types of viewers.
- Reply to comments early: Don't wait to reply to comments on your channel. Try to respond as soon as possible.
A note on keywords: That doesn't mean hashtags and tags necessarily. They help, but talking about what your video is about in the description and making sure you use relevant phrases is as important. I.e, if you share a book review, make sure your description says this is a book review about book xyz from author zyx in the thingymagic genre.
YouTube uses your hashtags and keywords but also the video title and description to determine if your video is relevant and worth sharing with others.
That's it for today. Quick teaser: I already have a big topic ready for the next edition of the newsletter.
See you all next week!
Josefine
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